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[vc_row el_class="post-content"][vc_column][outlined-text outlined_text="It’s Time" outlined_text_color="white" outline_color="black" normal_text="to Get Ready" normal_text_color="black" heading_tag="h1" extra_class="post-heading"][vc_column_text el_class="post-subheading"]

For Your Annual Marketing Planning. First, Break Everything.

[/vc_column_text][vc_column_text][get-user-data][/vc_column_text][vc_column_text el_class="post-body"]The year is almost over. That means it’s time to write your annual marketing plan. (You do have a plan, right? I hope you aren’t spending money without one!) The next few posts are going to show you how to create a plan that gets results—and have fun doing it. Let’s face it. Most of the time, an annual planning meeting is kind of a downer. It starts by looking backward. What did we achieve against our business plan? Where did we fail? What worked, what didn’t? Obviously, no firm reaches 100% of its goals, so there are bound to be some disappointments. That’s why this part of the process usually feels about as much fun as weighing yourself.