Login

[vc_row el_class="post-content"][vc_column][outlined-text outlined_text="The No. 1" outlined_text_color="white" outline_color="black" normal_text="Mistake" normal_text_color="black" heading_tag="h1" extra_class="post-heading"][vc_column_text el_class="post-subheading"]

Vendors Make About “Cool Factor”

[/vc_column_text][vc_column_text][get-user-data][/vc_column_text][vc_column_text el_class="post-body"]Like most people with a social media account, my feed is oversaturated with random acts of content – written pieces without any strategy or value – and so I’ve become very selective about what I allow onto my reading list. There was one headline, however, that I think is worth discussing: Is Indianapolis Cool Enough for Amazon?This piece in the New York Times defends the Midwestern city as a headquarters choice for the media and distribution giant. As someone that works in content, this immediately spoke to me because the word “cool” has layers of meaning. Cool factor can mean how Instagram-worthy something is, or how much it appeals to the Millenial audience (both major issues in current-day marketing). But in this case, I took this article as Indianapolis’ attempt at a rebrand of the city. They are trying to change public perception.