Ficomm Insights

Don’t let your media coverage be a one-day win.

Winning, or even being named a finalist, for an industry award is more than a pat on the back. It’s...

Media placements are powerful credibility builders, but only if your audience sees them. And in...

Getting quoted in a trusted outlet or featured in a podcast isn’t just a win—it’s an opportunity....

With lead lists getting colder, firms across the country are returning to the basics to drive...

When building a strong brand, one often-overlooked but essential component is the brand promise—the...