Public Relations
55ip is an investment strategy engine that provides financial advisors and wealth managers the capabilities to build intelligent, custom models for their clients through a digital, advisor-branded platform.
55ip’s proprietary investment science addresses the common frictions that get in the way of client outcomes, including high fees, extreme losses, and taxes.
Objectives
55ip came to us in 2018 to help:
Strategy
We utilized media relations, contributed content, awards and speaking opportunities to position 55ip spokespeople as thought leaders on trending topics that are relevant to their target audience, such as investment science, tax transition, risk planning and investment and economic trends ( ie . active vs. passive, markets, ESG investing, etc.), to name a few.
We worked with 55ip’s executives including Paul Gamble, CEO, Sachin Shah, COO, Dr. Vinay Nair, founder and chairman, and Dr. Leonid Kogan, chief investment scientist, as key spokespeople to discuss hot button media topics.
Based on 55ip’s objectives, we identified three key buckets of media targets to pursue: wealth management trades, financial trades and top tier business media.
Key stats
Media
“The FiComm team was integral to helping 55ip establish brand awareness and market presence. As a fast growing firm with ambitious objectives, FiComm helped us codify our messaging and value proposition, then spread the word in the marketplace through valuable 55ip leadership media placements, quotes and contributed content with key publications.”
Paul Gamble, Chief Executive Officer
55ip