Public Relations
CLS Investments is one of the largest third-party money managers and ETF strategists headquartered in Omaha, NE, managing in excess of $8 billion.
The firm partners with thousands of advisors, plan sponsors, and institutions to offer a full suite of outsourced portfolio management solutions for more than 44,000 individual investors.
Objectives
CLS partnered with us in 2014 because they wanted to:
Strategy
We used trending topics and our own media relationships to position CLS C-suite and PM team as thought leaders.
Potential customers of CLS are most interested in ETFs, behavioral investing, the economy and markets, and specific fund launches. These topics created a steady drumbeat of media coverage for CLS through strategic proactive, opportunistic and reactive media relations activities, as well as media engagements at conferences and events.
By identifying and conceptualising topics and opportunities for byline articles, we gained placement in key publications that built credibility and interest. While our press releases identified relevant and timely news, including new hires, partnerships, and client offerings and provided counsel on execution and strategy. We distributed the news to key media targets to reach new audiences with material content.
Key stats
Media
“I’ve worked with FiComm for more than six years, and they are truly more than just an agency – they are true partners in every sense of the word. They take an interest in all aspects of our business’ success, providing their insight and experience beyond any contractual obligation they are under. They are an extension of our business that has not only elevated our PR presence but also brand recognition, equity, and pride. They’ve set the bar high and raised our expectations for all our partners.”
Sadie Brewer, Communications Manager
CLS Invesments