Public Relations
Symmetry Partners, LLC is a registered investment advisory firm based in Glastonbury, CT.
Sidestepping traditional investment approaches and looking instead to academia for investment insight, Symmetry Partners has built a successful business providing portfolio management to individuals, retirement plans and institutions.
Objectives
Symmetry Partners came to us in March 2016 to help:
Strategy
We utilized media relations, bylined articles, conferences, and awards to position Symmetry Partners spokespeople as thought leaders on trending topics that are relevant to their target audience, such as portfolio management, strategies for asset managers, mutual fund and ETF trends to name a few.
Prior to working with us, Symmetry had a nascent media profile.
Based on Symmetry’s objectives, we conducted outreach to media targets in the wealth/asset management trades and top tier publications covering investing, the markets and personal finance.
Symmetry’s main objective for this initiative was to position their executives as thought leaders within the advisory community.
Key stats
Media