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time-01 (Note: In this post, I’m speaking directly to all the marketing coordinators, marketing directors and marketing managers ensconced at their lonely posts inside advisor firms. This one’s for you—but it might do some good if your boss reads it, too.) "What have you done for me lately?" If you haven’t heard your boss say that yet, you probably will—and sooner than you think. You were hired with high expectations. You see, your boss thinks that, as soon as you arrived, all of your firm’s marketing challenges would be instantly solved. You’re supposed to be a one-person band, able to edit a podcast with Audacity while writing a prospecting letter with your other hand and laying out a brochure with InDesign while coding a website with your toes. This is how you’ll be able to triple revenue in six months, right? Right? Time for a reality check. Look, I love and respect financial advisors. I spent the first decade of my career on the inside working directly with advisory firm owners, and co-founded this company because of my genuine passion for the profession and the industry. But I have to be honest about my experience and what I've learned over the years. Most advisor's expectations of what a single marketing person can do are just not realistic. And there’s only one solution.