In my last post, I talked about why your story needs a good villain. About why you need tension, and conflict, and a reason for your clients and prospects to cheer for you. Now I want to share two examples of relevant, real-world companies with stories that feature great villains.

I have a question for you. You won’t understand at first why it’s important. But it goes right to the heart of who you are, and what your business represents. Just bear with me. Who is your favorite movie villain of all time? Darth Vader? Hannibal Lechter? Voldemort? Norman Bates? The alien in Alien? I have two.